| Using video marketing to drive traffic to | | | | your clip. |
| your web site is an online marketing strategy | | | | |
| many small business owners and internet | | | | With the preferential treatment videos are |
| marketers are beginning to embrace, with much | | | | receiving in search results, the question |
| success. Having a traditional website only | | | | then becomes, "How do I move people from |
| allows you to reach those people who first | | | | watching my video on YouTube to actually |
| find your website. However, combining video, | | | | visiting my website?" |
| social networking and some simple video | | | | |
| marketing techniques can drive hordes of | | | | This is simple. Bribe them, at the end of |
| qualified visitors to your website. | | | | your marketing video. What follows are some |
| | | | ideas: |
| First, let's forget the silly videos you'll | | | | |
| find all over YouTube of kids running into | | | | * Offer them something for free at your site |
| fences and demonstrating the newest dance | | | | (a consultation, a report, free drink, demo |
| move. While that kind of video can bring in | | | | version, MP3 download, etc.) |
| hundreds of thousands of views, it won't | | | | |
| bring the targeted traffic you need. | | | | * Poll them or ask them a question they need |
| | | | visit your site to answer. People love to |
| Instead, consider making a video tightly | | | | give their opinion. You can combine with the |
| targeted towards your niche. A real estate | | | | free offer, above, by giving them the freebie |
| agent might make a video introducing herself | | | | upon completion of the poll or question. This |
| and showcasing a few of her available homes | | | | is invaluable for market research. |
| for sale. A night club might make a video | | | | |
| "commercial" with soundbites from partygoers. | | | | * Leave 'em hanging. Don't tell the whole |
| A software developer might make a video | | | | story on your YouTube hosted video - instead, |
| demonstrating his latest application. | | | | tell them just enough to incite curiosity. |
| | | | Then, instruct them to visit your site for |
| Because Google and other search engines are | | | | the complete story or answer. |
| beginning to give videos hosted on sites like | | | | |
| YouTube preferential search engine ranking, | | | | Each of these ideas are intentionally broad |
| it's quite possible your video could end up | | | | can be focused indefinitely and molded to fit |
| on the first page of search results for your | | | | your target market. |
| targeted keyphrase. This is incredibly | | | | |
| powerful and not to be overlooked, as this is | | | | The key here is catching your audience while |
| what will make your video marketing efforts | | | | they're hot; directly after having watched |
| well worth the time you invest in them. | | | | our video and giving them a reason to |
| | | | continue on to your website. The truth is |
| Consider that YouTube itself may not have a | | | | that if you don't, most will simply click |
| huge market of people looking for videos on | | | | through to another video or search result. |
| "Oakland real estate." But if your video | | | | Capitalize on their attention and tell them |
| titled "Oakland Real Estate" made the first | | | | where to go and what to do next - you'll be |
| page of Google search results (again, due to | | | | surprised at how many will comply! |
| the preferential search results video is | | | | |
| receiving in the search engines) you'd | | | | Even if you're no Spieldberg (I know I'm not) |
| benefit from the hundreds of people who | | | | you can produce traffic sucking videos with |
| search for that term in Google seeing your | | | | these simple methods. |
| video as the #1 result and ,in turn, watching | | | | |